Integrations
Connect enrichment to the places users enter your product
Auth events, APIs, and webhooks become a real-time intelligence layer that sends enriched context to onboarding, CRM, Slack, lifecycle, analytics, and product-led sales.
Groful intelligence flow
Raw signal → enriched context → revenue action
Auth event
user.created
Groful
Enrich
Destinations
4 synced
Initial integration paths
Auth, API, and webhook-friendly enrichment
The integration hub now behaves like a technical product map: every card explains where a signal enters, how Groful enriches it, and where teams activate it.
01
Teams using Clerk for authentication
Clerk integration
Enrich Clerk users at signup so product, growth, and sales teams can act on identity and account context immediately.
02
Teams building on Supabase Auth
Supabase Auth integration
Add enrichment, ICP scoring, and routing context to users created through Supabase Auth.
03
Engineering and RevOps teams
API and webhooks
Use Groful from server-side APIs, webhook receivers, queues, and product events to enrich users wherever they enter your stack.
Integration principle
Keep secrets server-side, then activate only useful context
Groful integrations are designed around safe backend events and selective downstream activation, not client-side data scraping or noisy syncs.
Product workflow
Personalize onboarding, empty states, product prompts, lifecycle tracks, and activation reporting with enriched user context.
GTM workflow
Send high-fit users to CRM, Slack, webhooks, routing rules, and sales queues with role, account, and ICP rationale attached.
Event pipeline
Connect, enrich, map, and sync
A server-side integration flow turns a raw signup or product event into a governed enrichment event your stack can safely consume.
Receive trusted product events
Listen to auth, API, webhook, or queue events from systems that already know when users enter or activate inside your product.
Enrich with confidence-aware context
Groful resolves user, company, role, account, teammate, and ICP signals while preserving confidence boundaries for ambiguous records.
Sync to the right destination
Send only useful fields to product, CRM, Slack, lifecycle, warehouse, or custom workflows instead of pushing noisy enrichment everywhere.