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Groful

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About

Groful is a Paris-based AI-powered user enrichment and growth intelligence platform helping SaaS companies turn signups into revenue.


Our Mission

Groful exists to solve a fundamental problem in SaaS growth: you don’t truly know your users. When someone signs up for your product with a personal email, they’re invisible. You don’t know their company, their role, their teammates, or whether they match your Ideal Customer Profile.

We built Groful to change that. Our AI-powered enrichment engine turns every signup into a full professional profile — complete with company data, LinkedIn information, brand assets, and discovered teammates — in seconds, not days.

What We Do

Groful is an AI-powered user enrichment and growth intelligence platform for SaaS companies. When a user signs up on your product, Groful automatically:

  • Enriches their profile with professional data — company info, LinkedIn profile, job title, brand colors, and logos

  • Discovers their teammates — direct colleagues at their company, whether it has 5 people or 50,000

  • Scores everyone against your ICP — every user, teammate, and company gets scored against your Ideal Customer Profile

  • Enables two growth paths — expand existing accounts through ICP-matching teammates, or find lookalike companies and users for precision outbound

Why We Built Groful

Traditional enrichment tools were built for CRM batch workflows. They fail on personal emails — which make up 95% of PLG signups. They return stale data. They can’t discover teammates. And they don’t understand your ICP.

Groful takes a different approach. Our agentic AI engine resolves personal emails to company identities, enriches in real-time at signup, and uses multi-source intelligence to build complete professional profiles with 96% accuracy. No batch jobs. No stale data. No guesswork.

Based in Paris

Groful is headquartered in Paris, France — at the heart of Europe’s thriving SaaS ecosystem. From here, we serve growth teams worldwide, helping them turn anonymous signups into qualified pipeline.

Our Approach

We believe in three principles:

  1. Precision over volume — No match beats a wrong match. We’d rather return nothing than bad data. That’s why we achieve 96% accuracy where traditional tools hover around 35% on personal emails.

  2. Real-time, not batch — Enrichment happens at signup, not hours later. Your sales team gets actionable data while the user is still exploring your product.

  3. Growth intelligence, not just data — Raw enrichment data is a starting point. ICP scoring, teammate discovery, and lookalike search turn that data into growth actions.

Who We Serve

Groful is built for Growth Managers and RevOps teams at SaaS companies who:

  • Need to understand who their users really are beyond an email address

  • Want to identify which signups match their Ideal Customer Profile

  • See expansion potential in existing accounts through teammate discovery

  • Want to power precision outbound with lookalike users and companies

Get Started

Groful is currently in Beta, onboarding new teams every day. Sign up free to start enriching your first users — no credit card required.