Developer-friendly activation
Connect enrichment to any signup or product event
Use API and webhook patterns to send users to Groful, receive enrichment results, and trigger the right downstream workflow.
Quick answer
What is the api and webhooks?
Groful API and webhook integrations let teams enrich users from auth systems, product events, forms, or queues using server-side calls and event-driven workflows, then activate results in product, CRM, analytics, Slack, or lifecycle tooling.
Groful intelligence flow
Raw signal → enriched context → revenue action
Auth event
user.created
Groful
Enrich
Destinations
4 synced
Activation outcomes
What this integration unlocks
Integrate with custom auth, product events, and backend queues.
Use webhooks to trigger enrichment and downstream routing.
Keep secrets and trust boundaries server-side.
Activate enrichment results in the systems your team already uses.
Groful intelligence flow
Raw signal → enriched context → revenue action
Auth event
user.created
Groful
Enrich
Destinations
4 synced
Workflow
How this integration works
The page now looks like a product integration guide: events enter from a trusted backend, enrichment adds context, and mapped outputs reach the GTM/product stack.
Send a user or event
Forward signup, activation, or account events from your backend with the minimum identifiers needed for enrichment.
Receive enriched context
Groful returns user, company, ICP, teammate, and confidence signals that can be stored or routed according to your policy.
Trigger downstream action
Use webhooks, queues, or server jobs to update CRM fields, notify teams, personalize product states, or build PQL queues.
Implementation path
Common plays
Use cases
Related integrations
Connect another signal source
01
Teams using Clerk for authentication
Clerk integration
Enrich Clerk users at signup so product, growth, and sales teams can act on identity and account context immediately.
02
Teams building on Supabase Auth
Supabase Auth integration
Add enrichment, ICP scoring, and routing context to users created through Supabase Auth.
FAQ
Frequently asked questions
Should webhooks be verified?
Yes. Webhook integrations should verify signatures or shared secrets, avoid client-side credentials, and retry safely when downstream systems are unavailable.
What events should trigger enrichment?
Most teams start with user-created or signup-completed events, then add activation milestones when product behavior should change ICP or PQL routing.
Where should API results be stored?
Store the fields your product and GTM workflows need in governed backend systems, then sync only appropriate traits to client-visible or third-party destinations.
Build enrichment into your event pipeline
Connect Groful through API and webhook workflows that fit your existing SaaS architecture.