Glossary
What is ICP scoring?
A glossary guide to ideal customer profile scoring for PLG, sales routing, and onboarding personalization.
Definition
ICP scoring
ICP scoring ranks users or accounts by how closely they match an ideal customer profile, using enriched attributes such as company size, industry, role, use case, geography, technology fit, and product signals to guide routing and personalization.
Groful intelligence flow
Raw signal → enriched context → revenue action
Concept
Term
Signals
Context
Workflow
Action
Key points
The concept in one product view
ICP scoring helps teams focus attention on best-fit users and accounts.
Scores should be explainable enough for sales, growth, and product teams to trust.
The strongest scoring models combine enrichment with product behavior and feedback loops.
Groful intelligence flow
Raw signal → enriched context → revenue action
Concept
Term
Signals
Context
Workflow
Action
How it works
The concept in practice
This glossary detail page now behaves like a compact product explainer, showing the path from definition to signal to activation.
Define the ideal profile
Teams identify the company and user traits correlated with retention, conversion, deal size, or activation.
Enrich users and accounts
Groful adds the attributes needed to compare signups and accounts against the ICP definition.
Route by score and reason
High-fit users can trigger sales alerts, concierge onboarding, lifecycle tracks, or deeper account research.
Implementation path
Examples
Where teams see it
Related glossary terms
Continue the knowledge path
01
Concept workflow
PLG signup enrichment
A practical glossary guide to enriching product-led signup data for routing, personalization, and growth intelligence.
02
Concept workflow
Personal email enrichment
How SaaS teams interpret Gmail, Outlook, and other consumer-domain signups without blocking conversion.
03
Concept workflow
Product qualified leads
A glossary guide to PQLs, including how product behavior and account enrichment work together.
FAQ
Frequently asked questions
What data goes into an ICP score?
Common inputs include firmographics, role, company size, industry, geography, product use case, teammate activity, and past customer patterns.
Should ICP scores be binary?
Usually no. Tiers, confidence, and score reasons are more useful than a single yes-or-no label.
How often should ICP scores update?
Scores should update when important enrichment data, account relationships, or product behavior changes.
Score users and accounts with better context
Use Groful enrichment to prioritize high-fit accounts and personalize the right journeys.