For Sales Teams
Turn product users into sales-ready opportunities
Your next best account may already be inside the product. Groful enriches users, reveals the companies behind personal emails, scores fit, and sends warm opportunities to sales.
The sales blind spot
High-value users sign up long before sales sees them.
Reps waste time researching incomplete leads while enterprise champions, buying committees, and expansion signals hide in product usage and personal email signups.
How sales teams use Groful
From signup activity to warm pipeline
Groful connects product-led demand with sales action: identify users, resolve accounts, score ICP fit, reveal teammates, and activate reps with the context they need.
Capture every product signup
Capture every product signup
Pipe self-serve users, trials, and demo-adjacent signups into Groful automatically from your auth or product events.
Resolve personal emails to real accounts
Resolve personal emails to real accounts
Turn gmail, outlook, and personal-domain users into company context sales can understand and qualify.
| Name | ICP | |
|---|---|---|
.a81cc955.jpg){kind=avatar} | Sarah Johnson | |
.8ec0af1d.jpg){kind=avatar} | Mike Chen | |
.933297d8.jpg){kind=avatar} | Lisa Park | |
.ca5b4112.jpg){kind=avatar} | James Wilson |
Score users and accounts against ICP
Score users and accounts against ICP
Prioritize the accounts with the right company profile, role signal, usage pattern, and expansion potential.
| Name | ICP | Status | |
|---|---|---|---|
.50dac262.jpg){kind=avatar} | Tom Johnson | ICP Match | PENDING |
.43b260c8.jpg){kind=avatar} | Ana Rodriguez | ICP Match | PENDING |
.8e3d6b40.jpg){kind=avatar} | Chris Lee | Partial | PENDING |
Reveal teammates and buying committees
Reveal teammates and buying committees
Identify related users and account-level activity so reps can understand whether one signup is actually a team opportunity.
New qualified account: Acme Corp
Sarah Johnson · VP of Product · ICP Score: A+
Activate outreach with relevant context
Activate outreach with relevant context
Send enriched leads, alerts, and lookalike signals to CRM, Slack, email, or outbound workflows.
Built for product-led sales
Prioritize the accounts worth a rep touch
Groful filters noisy signup volume into the users and accounts sales should pursue now, with enough context to make outreach relevant.
Signups monitored
High-fit routed
Sales alerts
No more bad handoffs
Sales should chase verified opportunities, not noisy matches
Groful is accuracy-first. It is better to return no match than send a rep after the wrong account or pollute your CRM with bad data.
Manual lead research
Slow and rep-dependent
Groful sales intelligence
Real-time qualified handoffs
Activates your revenue stack
Send the right opportunity to the right workflow
Groful delivers enriched sales context to the systems reps already use to prioritize, research, and reach out.
CRM
Create or update accounts and contacts with fit, company, and user context.
Slack alerts
Notify sales instantly when an ICP-fit user or account appears.
Outbound
Fuel relevant outreach with role, company, account, and usage signals.
ICP scoring
Route only high-fit users and accounts to rep-owned workflows.
Sales sequences
Trigger persona-aware follow-up and nurture paths from enriched events.
Webhooks
Send qualified lead events to any routing, enrichment, or sales system.
Compare our plans
Every plan includes full enrichment, ICP scoring, and teammate discovery. Scale as you grow.
Testing early growth
Scaling startups
* Each user enrichment uses 1 credit. Team enrichment discovers and enriches all teammates at a company. All plans billed monthly. Cancel anytime.
Sales team questions
How Groful helps sales teams find and act on product-led opportunities.
Stop guessing which users sales should call
Let Groful enrich, score, and route the product-led opportunities already hiding in your user base.