For Product Teams
Personalize your product around who users actually are
Stop treating every signup the same. Groful enriches users with role, company, and segment context so product teams can adapt onboarding and activation without adding more form fields.
The activation gap
One-size-fits-all onboarding leaves growth on the table.
Your product has different users with different goals, but sparse signup data forces the same journey for founders, operators, sales leaders, and enterprise champions.
How product teams use Groful
From raw signup to adaptive product experience
Connect your auth layer once, enrich every user profile in real time, identify meaningful segments, and sync context into the systems that shape onboarding, lifecycle, and product analytics.
Connect signup and user events
Connect signup and user events
Groful plugs into Clerk, Supabase Auth, BetterAuth, or your API so every new user starts with a richer profile.
| Name | Status | |
|---|---|---|
.a81cc955.jpg){kind=avatar} | Sarah Johnsonsarah@acme.com | COMPLETED |
.8ec0af1d.jpg){kind=avatar} | Mike Chenmike@techflow.io | COMPLETED |
.933297d8.jpg){kind=avatar} | Lisa Parklisa@datasync.co | PROCESSING |
.ca5b4112.jpg){kind=avatar} | James Wilsonjames@smallbiz.com | PENDING |
Enrich users without extra form fields
Enrich users without extra form fields
Add role, company, industry, team size, domain, LinkedIn, and other context while keeping signup friction low.
| Name | ICP | |
|---|---|---|
| Sarah Johnson | |
| Mike Chen | |
| Lisa Park | |
| James Wilson |
Detect segments that activate differently
Detect segments that activate differently
Map enriched attributes to product behavior so your team can see which personas, industries, and company sizes reach value fastest.
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alex@startup.io.ca5b4112.jpg&w=48&q=75&dpl=dpl_26qppg46o4BGDVPA2q1jN3iaaMYq){kind=small}
founder@bigco.com.8e3d6b40.jpg&w=48&q=75&dpl=dpl_26qppg46o4BGDVPA2q1jN3iaaMYq){kind=small}
pm_lead@saasco.ioPersonalize journeys in real time
Personalize journeys in real time
Trigger tailored onboarding, feature recommendations, lifecycle messages, and product nudges as soon as Groful enriches a user.
| Name | ICP | Status | |
|---|---|---|---|
.50dac262.jpg){kind=avatar} | Tom Johnson | ICP Match | PENDING |
.43b260c8.jpg){kind=avatar} | Ana Rodriguez | ICP Match | PENDING |
.8e3d6b40.jpg){kind=avatar} | Chris Lee | Partial | PENDING |
Reveal account-level product opportunities
Reveal account-level product opportunities
Spot teammates, expansion signals, and high-fit accounts hiding inside self-serve usage before they become churn or missed revenue.
Built for product-led scale
Personalization that keeps up with every signup
Groful gives product teams usable context at PLG speed, whether you are refining onboarding for 100 new users or segmenting thousands of daily signups.
Users enriched
Context available
Extra signup friction
Better product decisions
Segment on reliable context, not guesses
Bad enrichment creates bad personalization. Groful prioritizes accurate matches so experiments, cohorts, and in-app experiences are built on trustworthy user context.
Generic product data
Same journey for everyone
Groful-enriched product data
Adaptive journeys by segment
Fits your product stack
Send enriched context into every product workflow
Use Groful attributes wherever your team designs onboarding, measures activation, or messages users.
Product analytics
Analyze activation and retention by enriched user, company, and segment attributes.
In-app messaging
Trigger contextual prompts, guides, and nudges based on who each user is.
Onboarding
Route users into persona-aware setup flows without asking for more data.
Segment
Distribute enriched traits to downstream tools and audiences.
Webhooks
Push profile updates to any product workflow in real time.
API
Build custom personalization and analytics workflows on enriched user profiles.
Compare our plans
Every plan includes full enrichment, ICP scoring, and teammate discovery. Scale as you grow.
Testing early growth
Scaling startups
* Each user enrichment uses 1 credit. Team enrichment discovers and enriches all teammates at a company. All plans billed monthly. Cancel anytime.
Product team questions
How Groful helps product teams personalize, activate, and learn faster.
Build product experiences that know your users
Use Groful to turn every signup into the context your product needs for better onboarding, activation, and retention.